Creative / Craftsman
This isn't about takeout menu style design offerings. It's more than PhotoShop, After Effects or Flash.
Design, motion, static, digital, print, experiential, mobile... these are tactical channels and
production executions, but are only successful when founded in something.
At the core, my work exists to create the visual annunciation of strategic ideas.
So I suppose it's best that I simply refer to myself as a "Creative" now.
It's not a label. It's what I do, who I am - and I believe in craftsmanship.
Let's take some time, hone our skills and compliment each other.
We need to bring mastery back into what we do.