Zarbee’s was an established brand in the United States, but was launching into Canada in 2023. While the Canadian brand team was working on production of their sell-in deck for their customers (Shoppers Drug Mart, Walmart, London Drugs, Well.ca and Rexall), the US HCP agency offered some time with Dr. Zarbock himself.

There was an opportunity to shoot him as part of a welcome video, to help put a face to the products they were pitching to customers and create some hype while promoting him. With a tight turnaround they needed a fifteen second script for a quick shoot.

The script needed to focus on the excitement of the brands launch into Canada, his vision for the brand (and why he created it) as well as the efficacy and credibility of the ingredients and formulas. From there lower-thirds/supplemental typography and subtle animation treatments were to be created as well as colour correcting and editing his video for the Canadian sell-in deck.