Walmart was testing the waters with a first of its kind production; and as a category leader, Nicorette was asked to create a brand led and built information page to be housed on the walmart.ca website. While the website needed to look like an existing Walmart property, all content was built within the realm of the smoking cessation teams of Nicoderm and Nicorette. The concept was to create a place where consumers can learn more about reducing and quitting smoking, as well as interact with the pharmacy section of Walmart.

From layouts to iconography, content was built in sectional elements within carousel content and as stand-alone sections, for Walmart to utilize depending upon consumer journey.