Subaru My Dealer Tablet Application

Creative Direction, Strategy, UX, Design

A customized application to create the experience of a vehicle showroom and customization, anywhere.

Tablet focused with three operating systems to propagate (iOS, Android and Windows), brand guidelines were followed to create the application experience.

The user was guided through log-in/signup steps and then from a general to specific path, based on vehicle selection. Vehicle photography, features and specifications were available in a variety of forms and galleries, however concept was always focused on everything being “one tap away”. This led to a hamburger menu style layout that augmented each screen with unique additional content specific to the environment.

Production of a full lot vehicle selection user experience for the Subaru brand. The concept was to have a dealer in your living room, but allow you to explore, build and move towards purchase when ready. After purchase, the intent of the application turned into an augmentation of an owners manual, providing various documentation, maintenance schedules etc.

THE ASK

THE BUILD

iOS

Android

Windows