Sport Durham
Placing a set focus on economic development through sports tourism, specific to one Municipality
Strategy, Creative Direction, UX, Design, Production
Economic development is often associated by tourism, and the Regional Municipality of Durham had a special set of circumstances; multiple cities and towns, each with unique sports based infrastructure, competitions, teams and areas of use. Contracted to develop an identity at first, the relationship grew into creation of multiple B2B and B2C assets from website design, tradeshow and internal council meeting presentations, posters, social accounts and video.
THE ASK
THE IDENTITY
The identity needed to become a reflection of an awareness platform to communicate the diverse offering of world class facilities for sport, minutes East of Toronto. But Durham had much more to offer than simply sport; museums, restaurants, activities and culture. Sport might be the catalyst to engage people to travel to Durham, but its other offerings keep them coming back.
In all of these notions, movement and play became an underlying theme. Physical, emotional, mental and social - there are varying aspects that everyone can participate in.
To emulate the concept of play, sweeping lines that become loosely designed objects speak to motion. Their shape can speak to music, to art, the colour and construction to culture and diversity.
With Eight municipalities making up the Region, a constant tour was necessary to keep each separate council abreast of plans and onboard with events . Internal stakeholder presentations and designs were created for various endeavours.
PRESENTATION DESIGN
Whether creating a full Sports Durham website, an addendum to an existing Central Counties portal, or an online presence, designs we developed for all things digital. Visuals and iconography were created for specific use.
ONLINE
From print to photography to projection, Sport Durham required an extensive amount of production for both business facing and consumer facing needs.
