An overview of print examples
Creative Direction, strategy, writing, storyboarding, design, direction, production
Branding and positioning, weekly focused campaigns, full experiential environments and magzine.
Continuing the green-campaign messaging established through other channels within the Toronto-Dominion Centre, creation of large scale wall murals in the underground parking garage that focused on the Electric car and ZIPCAR programs.
Basis of design was intended to provide information, education and awareness to the program. A 63’ wall section identifying parking spots with a variety of designs for pillar messaging established the concept of rethinking the notion that a “green space” had to simply exist with trees, grass etc. Additional messaging was promoted through digital channels; email blasts, television advertising through the PATH and interactive concourse displays.
CLIENT:
PROJECT:
OVERVIEW:
TORONTO-DOMINION CENTRE
WALL AND PILLAR VINYL MURALS
ENVIRONMENT: UNDERGROUND PARKING
GREENSPACE +
Continuing the green-campaign messaging established through other channels within the Toronto-Dominion Centre, utilizing the footage and various photography taken from an exhaustive one month multi-camera stop motion and documentation initiative that documented the replacement of the TD Bank pavilion’s roof from standard materials to a grid structure of living sage grass. creation of large scale wall murals in the underground parking garage that focused on the Electric car and ZIPCAR programs. A series of videos from the various parts of the project were created, and with a sample of the roof panel, large scale vinyl murals took over windows to educate and create a space for the video gallery, large signage was produced to lead the crowds through and structural pillars were wrapped to match the tower design of the Toronto-Dominion Centre itself. A scale model of the pavilion and the living roof itself was created and printed, wrapping a box to provide a birds-eye view.
CLIENT:
PROJECT:
OVERVIEW:
TORONTO-DOMINION CENTRE
GALLERY CREATION; MULTI-MEDIA
EXPERIENTIAL DESIGN
THE LIVING ROOF
Creation of a series of promotional poster templates that focused on growth, development and promoting the infrastructure of the City of Hamilton to business and suburban development.
CLIENT:
PROJECT:
OVERVIEW:
HAMILTON ECONOMIC DEVELOPMENT
POSTER DESIGN
PROMOTIONAL POSTERS
