Neostrata Digital Video Content
Creative Direction, Digital Design, Video Editing, Motion Graphics, Audio
Dynamic and kinetic video adaptation for social assets utilizing brand narrative to showcase messaging.
The Canadian team was provided a global product launch commercial for their new Vitamin C + PHA Serum, and needed it edited and adapted for TV, Digital Video and Social Media Campaigns.
Content was present that was no longer required, and the existing typography treatment was off-brand and needed adjusting to bring itself up to brand standards.
BACKGROUND
With the global TV assets in hand, we worked closely with the client to storyboard the must-haves for the new 15 and 6 second spots. The timeline on this project was aggressive and the budget tight, which meant French Canadian content would be text only, there was no way of casting and recording v/o in the limitations of the project.
The end result of this project was a variety of assets in both French and English Canadian, in every possible ratio and format for the brand teams marketing requirements.
PROJECT DETAILS
