FITC stands for ‘Future. Innovation. Technology. Creativity.’ They produce design and technology focused events worldwide that inspire, educate and challenge attendees. Since 2002, FITC has brought together like-minded professionals in Toronto, Amsterdam, Tokyo, San Francisco, Chicago, Seoul, New York, Los Angeles and many other cities. With each event that transpires, promotion, materials, information, slides and more are accessed via the website. An established brand online, I continued the design and updated it for the calendar year, building out the various UX principles and layouts for display.