Branded Social Content
Creative Direction, digital design, PhotoShop production
A series of visual content elements that introduces audience to brands, ideas, concepts and messaging.
Both Canadian progressive rock phenoms Rush, and English storytellers Iron Maiden have songs that often span 10 to 15 minutes in length. I’m very thankful for that.
The ask changes dependant upon brand or asset, but the end result is always for the creation of content for the brands Canadian Instagram or Facebook platforms. Any number of approaches is required for the production aspect; adaption, replacement, updating or full net new content creation.
THE ASK
METHOD EXAMPLE
Using an existing flattened .jpg image and flattened .jpg product shots, replace American English with Canadian bilingual content.
METHOD EXAMPLE
Using direction and flattened .jpg product shots, create new environments for Canadian messaging and content.
Given the countless hours of intensive PhotoShop production these assets take to produce, having playlists of lengthy cuts spinning on repeat allow me to drift away to an Empire in the Clouds or enjoy a vicarious voyage aboard the Rocinante while I patiently play with pixels until the day becomes evening.
