Band-Aid & Walmart

Creative Direction, Design, Editing

A sizzle-reel to sell

With a vocal demand in the marketplace, Johnson & Johnson began development of bandages with various colours to better match its consumers needs. In order to drive desire from Canada’s biggest retailer to stock this innovative product and meet the needs of its customers, a dynamic and kinetic video was created as a showcase before a larger presentation to their sales teams.

THE ASK